Information Society Watch

January 27, 2005, Sandeep Krishnamurthy, University of Washington, Bothell

In this paper, the author chronicles how the efforts of 63,000 volunteers for the Mozilla Foundation led to a community successfully marketing their product and competing with a powerful multi-national corporation. The Mozilla Firefox is a Free/Libre/Open Source (FLOSS) browser which, since its release, has been downloaded more than 20 million times and has already taken considerable market share from its prime competitor- Microsoft’s Internet Explorer. The author identifies four factors as the key facilitators to Firefox’ success- complacent competition, product superiority, presence of marketing leadership and volunteer support. This paper is a work in progress.

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