Information Society Watch

May 18, 2007, Times of India

While multinationals are rushing into India to take advantage of the IT boom, one company, Citigroup has decided to put up it's BPO (Citigroup Global Services) up for sale. The company has decided to do this after finding it difficult to keep its costs down, arising out of rising salaries and advertising costs. Analysts say that the problem with captive BPO's ( a term used to denote the in house BPO's of corporations) is that they tend to specialise in a single domain which prevents them from accessing larger domains and customers, something which becomes a bane as illustrated in the above case.

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