Information Society Watch

June 22, 2007, BBC News Service

Although the web has permeated almost 250 nations, most websites used to only support Roman characters, However this is slowly changing with international domains getting more widely used to help people get to grips with the web in their own language. A prime example of this phenomenon is China which has started promoting three Chinese language domain names. The strategy seems to be working with native language domains being snapped up faster than those using the Roman character. Equally important is the fact that native language portals are taking on Western rivals and reaching out to new markets.

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