Information Society Watch

Infochange India

The article looks at the growing role being played by social networking websites in promoting causes among the community. A recent example is the Mumbai Unplug campaign which focuses on global warming and attempts to involve people by a token act of switching off electrical appliances for a short while. Thus the web is becoming more participatory and now a significant number of people can make their voice heard using the net, citizen journalism being one of the more visible faces of this progress.

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